Generative Engine Optimisation for service firms

When someone asks AI who to trust, your firm should be the answer.

We build AI visibility for migration agencies, consultancies and professional service firms across Australia, mainland China, Taiwan and Singapore — so AI assistants describe you accurately, trust you, and recommend you to the clients you want.

Done for you by our team — English and Chinese, across the AI platforms that matter in each market.
What a client asks an AI assistant

“Which EU country offers the most favourable investment pathway to permanent residency, with relatively accessible requirements under its current immigration policy?”

What decides the answer
Whether the model has enough consistent information to verify who you are
Whether your expertise is written where models actually read it
Whether third parties corroborate what you say about yourself
None of these are luck. All three can be worked on deliberately — that is what we do.

Your next client may never see a results page.

They ask an assistant instead. They read one answer, maybe two names, and they act on it. Ten blue links have become a single recommendation — and a recommendation is exactly how service businesses have always been chosen.

The difference is who is now making the introduction. If the model's information about your firm is thin, inconsistent or years out of date, it will name someone else. Not because they are better than you, but because they are easier to verify.

Being verifiable is now part of being competitive.

Then
A page of options. The client compared, shortlisted, and called three firms.
Now
One answer, one or two names. Either you are in it, or the decision happened without you.
What we do

Four things, run continuously by our team.

Full service detail →
01

AI visibility baseline

We ask the assistants your clients use what they say about your firm, what they get wrong, and who they recommend instead — in each of your markets and in both languages. You get the transcript, not just a score.

02

Content and social, executed

LinkedIn, Instagram, articles and plain-language answers to the questions your clients actually ask. Written to be understood by a person and quotable by a model — published on a schedule, not when someone finds time.

03

Structure and signals

Website structure, structured data, and business information that matches everywhere it appears — plus the third-party profiles and mentions that let a model corroborate your claims instead of taking your word for it.

04

Monitoring and reporting

We track how your visibility moves using established third-party GEO platforms, and report monthly in plain language: what changed, what we did, what we are doing next. No dashboard homework for you.

How it works

A standing engagement, not a one-off project.

Trust compounds slowly and decays quickly. The work is monthly, and the first month is mostly listening.

01

Baseline

We test how AI platforms currently answer the questions that bring you clients, in each market and language, and where your competitors are being named instead.

02

Plan

We agree the questions you want to be the answer to, the markets and languages in scope, and the publishing rhythm. You approve before anything goes out.

03

Execute

Our team writes, designs, publishes and fixes the technical side. Your input is a short monthly review — not a second job.

04

Review

Each month we re-run the same questions, show you the movement, and adjust. Over time the answers start naming you.

Markets

One firm, four markets, two languages.

The assistant your client opens in Shanghai is not the one they open in Sydney, and translated content does not survive the trip. We work natively in each market rather than pushing one set of English content everywhere.

Australia

English-language assistants and AI search, plus the local directories, registers and publications that corroborate an Australian firm.

Mainland China

A separate assistant landscape and a separate content ecosystem. Simplified-Chinese content written for it, not translated into it.

Taiwan

Traditional Chinese, local phrasing and local platforms — close enough to be assumed the same, different enough to get wrong.

Singapore

Bilingual by default, and a market where clients compare regional providers before they commit. Both languages, one consistent story.

Built for firms whose clients buy on trust.

Migration agencies

High-stakes, heavily researched decisions made by people in one country about a firm in another. The assistant is often the first adviser they speak to.

Consultancies

Where the product is judgement, and the shortlist is formed long before anyone fills in a contact form.

Professional service firms

Accounting, education, property, financial and B2B services — anywhere a referral has always been worth more than an advertisement.

Illustration of a team of advisers working together for a client
Illustrative image
Your dedicated team

You are hiring a team, not a subscription.

There are good GEO tools, and we use several of them. But a tool will not decide what your firm should be known for, write it in two languages, or notice that an assistant has started describing your services incorrectly. People do that.

Strategy & advertising
Decides what you should be recommended for, plans the campaigns and the content calendar, and runs paid social where it earns its place.
Technical delivery
Handles site structure, structured data, publishing and platform integrations, so the content you approve is actually readable by machines.
Client service
One named contact who knows your matter, runs the monthly review, and answers you in your own language.
Director-led
Every engagement is overseen by the director of the firm. Small enough that you are never handed to whoever is free.
On platforms: we are deliberately platform-agnostic. We monitor and execute using established third-party GEO platforms — WorkfxAI among them — and choose per client rather than selling you a seat in software we happen to own.
Case study

A property consultancy that assistants could not verify.

Strong by referral, invisible to anyone checking online. We ran the visibility check, found four specific reasons the assistants named competitors instead, and rebuilt the firm's presence around them — official accounts, real participation in property discussions, genuine client reviews, and service pages written as answers.

Read the full case study →
Property advisers meeting clients
Illustrative image
The finding
The firm was not named in a single answer. Competitors with a narrower service were.
The cause
Nothing an assistant could use to verify them: no readable reviews, no third-party mentions, inconsistent business details.
The work
Accounts, forum participation, a review routine, rewritten service pages, bilingual publishing — then re-tested monthly.

In our clients' words

Amazing marketing proposal, and it really works for us.

Bruce Yang, Toronto, Canada
Yu Bang

GEO is affordable and efficient.

Steve Guo, Sydney, Australia
Naest Real Estate

GEO tells your company's story to the world.

Elisa Duan, Athens, Greece
BL investment

Questions we get asked

What is GEO, in one sentence?

Generative Engine Optimisation is the work of making an AI assistant understand your business well enough to recommend it accurately.

How is this different from SEO?

SEO competes for a position on a page of results. GEO competes to be inside the answer. They overlap — good structure helps both — but the target is different, and so is what counts as winning.

How long before we see movement?

It depends on where you start, which markets you want and how much is published about you today. We will tell you what we saw in your baseline before you commit to anything, and we would rather set a realistic expectation than quote someone else's numbers as if they were yours.

Do you replace our marketing team?

No. If you have one, we work to their brand and calendar. If you do not, we are it.

What does it cost?

Engagements are scoped to your markets, language coverage and how much of the work you want us to run. Tell us where you want to be recommended and we will come back with a scope and a fixed monthly fee.

Find out what AI says about your firm today.

Send us your firm and your markets. We will run the questions your clients ask, and send you the transcript with our read on it — no charge, no obligation to continue.

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Suite 7, 201 Mann St, Gosford NSW 2250
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KAPL Social
KAPL SOCIAL PTY LTD · ABN 91 687 836 077
Suite 7, 201 Mann St, Gosford NSW 2250
admin@kaplsocial.com.au · kaplsocial.com.au