A property consultancy that assistants could not verify — and then could.

Naest, a property consulting firm, asked us to grow enquiries for its advisory service. Its reputation was strong by referral and almost invisible to anyone checking online.

At a glance

Sector
Property advisory and consulting

Markets
Korean, Chinese clients and Australian local clients

Engagement
1 year

The brief

The firm's clients came almost entirely from referral and paid advertising. That worked until the point where a prospective client went away to check them — and found very little. The brief we were given was simple: more enquiries for property consulting, from people who were not already a referral.

Before proposing anything, we ran an AI visibility check.

What the check found

We asked the assistants their buyers use the questions their buyers actually ask — who to speak to about buying an investment property, which firms advise offshore purchasers, who handles a particular kind of transaction. Four things came back consistently.

The firm was not named.
Larger and louder competitors were, including some with a narrower service than our client's.

Nothing to corroborate them.
No reviews an assistant could read, no third-party mentions, no independent record of the work they had done.

Thin and scattered presence.
One social profile, dormant; business details that did not match between the website and the places they were listed.

Generic service pages.
The website said what the firm offered in language that could have described any agency, so there was nothing specific to quote.

The problem was not reputation. It was that none of the reputation existed in a form a machine could see.

What we recommended

Official accounts everywhere their buyers look

LinkedIn, Facebook and Instagram, opened and verified under one consistent business name, with the same description, address and contact details as the website and every directory listing.

Real participation in property discussions

Property forums and comment threads are where buyers ask the awkward questions, and they are read heavily by AI systems. We answered those questions properly, openly under the firm's own name, and never anonymously.

A body of genuine client reviews

A simple process for asking satisfied clients to review the firm on the platforms assistants actually read, at the moment a matter completes. Real clients, in their own words — nothing written for them.

Service pages rewritten as answers

Each service rewritten to say plainly who it is for, what it covers, what it costs to engage and where the firm operates — with structured data so the same facts are machine-readable.

A publishing rhythm, in each client language

Regular explainers on the questions that precede a property decision, written separately for each group of buyers the firm serves, in their own language, rather than translated.

What we ran

The firm approved the plan and we executed it. Accounts were opened and filled properly rather than left as placeholders. Content went out on a fixed calendar. Our technical team fixed the site structure and added structured data. The review process was handed to their client service staff as a one-page routine, and we re-ran the original question set every month to see what was moving.

One rule throughout: nothing fabricated. No invented reviews, no anonymous posts pretending to be customers, no claims the firm could not back. Assistants and platforms both get better at detecting that, and a service business cannot afford to be caught at it.

Where it landed

From invisible to verifiable.

Within the first months of the program, the client developed a much stronger digital footprint around the services it actually wanted to be known for. Its business information became more consistent, its expertise easier to verify, and its service pages more closely aligned with the questions prospective clients were asking AI assistants and search engines.

Most importantly, the firm moved from relying almost entirely on referrals to building an online presence that could independently support its reputation.

Strong Visibility

The firm began appearing across a broader range of relevant searches and AI-generated answers

Verifiable Authority

Reviews, third-party mentions and consistent business information gave assistants more independent signals to verify the firm.

Better Discovery

Prospective clients could find useful, specific answers before making direct contact with the business.

“GEO is affordable and efficient.”

Steve Guo, Managing Director, Naest Real Estate

Same questions, your firm.

We will run the visibility check on your business and send you what comes back, before you commit to anything.

Request a free visibility check

KAPL Social Pty Ltd · Suite 7, 201 Mann St, Gosford NSW 2250 · kaplsocial.com.au

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